{"id":30429,"date":"2024-07-18T15:44:04","date_gmt":"2024-07-18T14:44:04","guid":{"rendered":"https:\/\/www.buildingsmart.org\/?page_id=30429"},"modified":"2025-03-13T10:00:23","modified_gmt":"2025-03-13T10:00:23","slug":"brand-identity","status":"publish","type":"page","link":"https:\/\/www.buildingsmart.org\/brand-identity\/","title":{"rendered":"buildingSMART International Brand Identity"},"content":{"rendered":"\n<h1>\n\t\tbuildingSMART International Brand Identity\n\t<\/h1>\n\t<p>The buildingSMART brand is more than just a logo. It represents the people and ideas that contribute to developing open and neutral workflows.<\/p>\nThe brand represents values for collaboration, innovation, and openess.<br \/>\nThis page provides guidelines and resources for consistent application of our visual elements.\n\t\t\t<a href=\"https:\/\/app.box.com\/s\/7ckcvidxi2mv2obgbp95ew75xfvoyy55\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\tBrand identity guidelines\n\t\t\t\t\t<\/a>\n\t\t\t<a href=\"https:\/\/app.box.com\/s\/lmf5gzikzx63q812cuqbuxnpmjtf1gr9\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\tLogo map\n\t\t\t\t\t<\/a>\n<h2>\n\t\tbuildingSMART International Logo\n\t<\/h2>\n\t\t\t\t<a href=\"https:\/\/www.buildingsmart.org\/standards\/bsi-standards\/industry-foundation-classes\/\" target=\"_blank\" rel=\"noopener\" itemprop=\"url\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.buildingsmart.org\/wp-content\/uploads\/2024\/06\/buildingSMART-website-logo.png\" alt=\"buildingSMART-website-logo\" itemprop=\"image\" height=\"400\" width=\"1280\" title=\"buildingSMART-website-logo\" onerror=\"this.style.display='none'\"  \/>\n\t\t\t\t<\/a>\n\t<p>You can download the bSI logo, including black and white versions here.<\/p>\n<p>Usage rights &#8211; only in official bSI correspondence and media publications.<\/p>\n\t<label>\n  <input type=\"checkbox\" id=\"termsCheckbox\"\/>\n  I have read and accept the applicable guidelines and other terms for use\n<\/label>\n            <!-- Removed download attribute and target because JavaScript will handle it -->\n            <a href=\"#\">\n                Download\n            <\/a>\nPlease agree to the terms above\n<h2>\n\t\tbuildingSMART Standards Logos\n\t<\/h2>\n\t<p>Usage rights &#8211; only for use in official bSI correspondence and media publications.<\/p>\n\t<label>\n    <input type=\"checkbox\" id=\"termsCheckbox1\"\/>\n    I have read and accept the applicable guidelines and other terms for use\n  <\/label>\n  Please agree to the terms above\n\t\t\t\t<a href=\"https:\/\/www.buildingsmart.org\/standards\/bsi-standards\/industry-foundation-classes\/\" target=\"_blank\" rel=\"noopener\" itemprop=\"url\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.buildingsmart.org\/wp-content\/uploads\/2024\/07\/ids-logo-download.png\" alt=\"ids-logo-download\" itemprop=\"image\" height=\"270\" width=\"450\" title=\"ids-logo-download\" onerror=\"this.style.display='none'\"  \/>\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/www.buildingsmart.org\/standards\/bsi-standards\/industry-foundation-classes\/\" target=\"_blank\" rel=\"noopener\" itemprop=\"url\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.buildingsmart.org\/wp-content\/uploads\/2024\/07\/ifc-logo-download.png\" alt=\"ifc-logo-download\" itemprop=\"image\" height=\"270\" width=\"450\" title=\"ifc-logo-download\" onerror=\"this.style.display='none'\"  \/>\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/www.buildingsmart.org\/standards\/bsi-standards\/industry-foundation-classes\/\" target=\"_blank\" rel=\"noopener\" itemprop=\"url\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.buildingsmart.org\/wp-content\/uploads\/2024\/07\/bcf-logo-download.png\" alt=\"bcf-logo-download\" itemprop=\"image\" height=\"270\" width=\"450\" title=\"bcf-logo-download\" onerror=\"this.style.display='none'\"  \/>\n\t\t\t\t<\/a>\n<h2>\n\t\tbuildingSMART Services Logos\n\t<\/h2>\n\tUsage rights &#8211; only for use in official bSI correspondence and media publications.<br \/>\nOnly by companies who have a domain in the buildingSMART Data Dictionary.<br \/>\nOnly by companies who contribute to the Use Case Management Service as part of the international activity.\n\t<label>\n  <input type=\"checkbox\" id=\"termsCheckbox2\"\/>\n  I have read and accept the applicable guidelines and other terms for use\n<\/label>\nPlease agree to the terms above\n\t\t\t\t<a href=\"https:\/\/www.buildingsmart.org\/standards\/bsi-standards\/industry-foundation-classes\/\" target=\"_blank\" rel=\"noopener\" itemprop=\"url\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.buildingsmart.org\/wp-content\/uploads\/2024\/07\/bsdd-logo-download.png\" alt=\"bsdd-logo-download\" itemprop=\"image\" height=\"270\" width=\"450\" title=\"bsdd-logo-download\" onerror=\"this.style.display='none'\"  \/>\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/www.buildingsmart.org\/standards\/bsi-standards\/industry-foundation-classes\/\" target=\"_blank\" rel=\"noopener\" itemprop=\"url\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.buildingsmart.org\/wp-content\/uploads\/2024\/07\/validation-logo-download.png\" alt=\"validation-logo-download\" itemprop=\"image\" height=\"270\" width=\"450\" title=\"validation-logo-download\" onerror=\"this.style.display='none'\"  \/>\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/www.buildingsmart.org\/standards\/bsi-standards\/industry-foundation-classes\/\" target=\"_blank\" rel=\"noopener\" itemprop=\"url\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.buildingsmart.org\/wp-content\/uploads\/2024\/07\/ucm-logo-download.png\" alt=\"ucm-logo-download\" itemprop=\"image\" height=\"270\" width=\"450\" title=\"ucm-logo-download\" onerror=\"this.style.display='none'\"  \/>\n\t\t\t\t<\/a>\n<h2>\n\t\tbuildingSMART Software Certification\n\t<\/h2>\n\t\t\t\t<a href=\"https:\/\/www.buildingsmart.org\/standards\/bsi-standards\/industry-foundation-classes\/\" target=\"_blank\" rel=\"noopener\" itemprop=\"url\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.buildingsmart.org\/wp-content\/uploads\/2024\/07\/buildingSMART-Software-Certification-logo-color.png\" alt=\"buildingSMART Software Certification logo - color\" itemprop=\"image\" height=\"500\" width=\"1000\" title=\"buildingSMART Software Certification logo - color\" onerror=\"this.style.display='none'\"  \/>\n\t\t\t\t<\/a>\n\t<p>Usage rights &#8211; only by companies that have been awarded software certification by bSI.<\/p>\n\t<label>\n  <input type=\"checkbox\" id=\"termsCheckbox4\"\/>\n  I have read and accept the applicable guidelines and other terms for use\n<\/label>\n            <!-- Removed download attribute and target because JavaScript will handle it -->\n            <a href=\"#\">\n                Download\n            <\/a>\nPlease agree to the terms above\n<h2>\n\t\tbuildingSMART Professional Certification\n\t<\/h2>\n\tUsage rights &#8211; by buildingSMART Chapters that have adopted the Professional Certification program.<br \/>\nBy training providers that have been commissioned by a Chapter to undertake Professional Certification duties.<br \/>\nOrganisations that are part of the Professional Certification advisory board.\n\t<label>\n  <input type=\"checkbox\" id=\"termsCheckbox3\"\/>\n  I have read and accept the applicable guidelines and other terms for use\n<\/label>\n            <!-- Removed download attribute and target because JavaScript will handle it -->\n            <a href=\"#\">\n                Download\n            <\/a>\nPlease agree to the terms above\n\t\t\t\t<a href=\"https:\/\/www.buildingsmart.org\/standards\/bsi-standards\/industry-foundation-classes\/\" target=\"_blank\" rel=\"noopener\" itemprop=\"url\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.buildingsmart.org\/wp-content\/uploads\/2024\/07\/buildingSMART-PCERT-logo-color.png\" alt=\"buildingSMART PCERT logo - color\" itemprop=\"image\" height=\"500\" width=\"1000\" title=\"buildingSMART PCERT logo - color\" onerror=\"this.style.display='none'\"  \/>\n\t\t\t\t<\/a>\n<h2>\n\t\tbuildingSMART Software Favicons\n\t<\/h2>\n\t<p>Usage rights &#8211; these logos can be used by software vendors in ribbons without any wording required if supported and certified by bSI.<\/p>\n\t<label>\n    <input type=\"checkbox\" id=\"termsCheckbox5\"\/>\n    I have read and accept the applicable guidelines and other terms for use\n  <\/label>\n  Please agree to the terms above\n\t\t\t\t<a href=\"https:\/\/www.buildingsmart.org\/standards\/bsi-standards\/industry-foundation-classes\/\" target=\"_blank\" rel=\"noopener\" itemprop=\"url\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.buildingsmart.org\/wp-content\/uploads\/2024\/07\/bsi-icon-download.png\" alt=\"bsi-icon-download\" itemprop=\"image\" height=\"250\" width=\"250\" title=\"bsi-icon-download\" onerror=\"this.style.display='none'\"  \/>\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/www.buildingsmart.org\/standards\/bsi-standards\/industry-foundation-classes\/\" target=\"_blank\" rel=\"noopener\" itemprop=\"url\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.buildingsmart.org\/wp-content\/uploads\/2024\/07\/bcf-icon-download.png\" alt=\"bcf-icon-download\" itemprop=\"image\" height=\"250\" width=\"250\" title=\"bcf-icon-download\" onerror=\"this.style.display='none'\"  \/>\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/www.buildingsmart.org\/standards\/bsi-standards\/industry-foundation-classes\/\" target=\"_blank\" rel=\"noopener\" itemprop=\"url\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.buildingsmart.org\/wp-content\/uploads\/2024\/07\/ids-icon-download.png\" alt=\"ids-icon-download\" itemprop=\"image\" height=\"250\" width=\"250\" title=\"ids-icon-download\" onerror=\"this.style.display='none'\"  \/>\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/www.buildingsmart.org\/standards\/bsi-standards\/industry-foundation-classes\/\" target=\"_blank\" rel=\"noopener\" itemprop=\"url\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.buildingsmart.org\/wp-content\/uploads\/2024\/07\/d-api-icon-download.png\" alt=\"d-api-icon-download\" itemprop=\"image\" height=\"250\" width=\"250\" title=\"d-api-icon-download\" onerror=\"this.style.display='none'\"  \/>\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/www.buildingsmart.org\/standards\/bsi-standards\/industry-foundation-classes\/\" target=\"_blank\" rel=\"noopener\" itemprop=\"url\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.buildingsmart.org\/wp-content\/uploads\/2024\/07\/f-api-icon-download.png\" alt=\"f-api-icon-download\" itemprop=\"image\" height=\"250\" width=\"250\" title=\"f-api-icon-download\" onerror=\"this.style.display='none'\"  \/>\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/www.buildingsmart.org\/standards\/bsi-standards\/industry-foundation-classes\/\" target=\"_blank\" rel=\"noopener\" itemprop=\"url\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.buildingsmart.org\/wp-content\/uploads\/2024\/07\/pr-api-icon-download.png\" alt=\"pr-api-icon-download\" itemprop=\"image\" height=\"250\" width=\"250\" title=\"pr-api-icon-download\" onerror=\"this.style.display='none'\"  \/>\n\t\t\t\t<\/a>\n<h2>\n\t\tFrequently Asked Questions\n\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t<h4 tabindex=\"0\">Can I use buildingSMART logos for merchandising purposes?<\/h4>\n\t\t\t\t\t<p>No. This is not permitted.<\/p>\n\t\t\t\t\t\t\t\t\t\t<h4 tabindex=\"0\">Do I need permission to use a logo?<\/h4>\n\t\t\t\t\t<p>As long as you accept the terms for use and adhere to the guidelines.<\/p>\n\t\t\t\t\t\t\t\t\t\t<h4 tabindex=\"0\">Can I make my own design based on the bSI brand?<\/h4>\n\t\t\t\t\t<p>No. This is not permitted.<\/p>\n\t\t\t\t\t\t\t\t\t\t<h4 tabindex=\"0\">I believe my software is compliant with a standard or service. Can I use a logo?<\/h4>\n\t\t\t\t\t<p>Only if it is officially approved by bSI. Non-approved certifications are not endorsed by bSI.<\/p>\n\t\t\t\t\t\t\t\t\t\t<h4 tabindex=\"0\">Can I use a favicon for my software tool?<\/h4>\n\t\t\t\t\t<p>Yes, if your product is bSI-approved and you accept the terms of use, you can use individual favicons.<\/p>\n\t<h3><strong>Subscribe to our newsletter today!<\/strong><\/h3>\n\t\t\t<a href=\"https:\/\/www.buildingsmart.org\/subscription-preference\/\" target=\"_self\">\n\t\t\t\t\t\t\tSubscribe\n\t\t\t\t\t<\/a>\n\n","protected":false},"excerpt":{"rendered":"<p>buildingSMART International Brand Identity The buildingSMART brand is more than just a logo. It represents the people and ideas that contribute to developing open and neutral workflows. The brand represents&hellip;<\/p>\n","protected":false},"author":31,"featured_media":30478,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-30429","page","type-page","status-publish","has-post-thumbnail","hentry"],"wpsp_post_type":null,"_links":{"self":[{"href":"https:\/\/www.buildingsmart.org\/wp-json\/wp\/v2\/pages\/30429","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.buildingsmart.org\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.buildingsmart.org\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.buildingsmart.org\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/www.buildingsmart.org\/wp-json\/wp\/v2\/comments?post=30429"}],"version-history":[{"count":0,"href":"https:\/\/www.buildingsmart.org\/wp-json\/wp\/v2\/pages\/30429\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.buildingsmart.org\/wp-json\/wp\/v2\/media\/30478"}],"wp:attachment":[{"href":"https:\/\/www.buildingsmart.org\/wp-json\/wp\/v2\/media?parent=30429"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}